FIND YOUR FACEMATE.COM™ GIVES ONLINE DATING A MUCH-NEEDED FACELIFT
Tedious questionnaires. Sifting through profile after profile. Dates that are all coffee and no chemistry. Online dating is a social necessity for modern singles, but it can be time consuming, frustrating, and often unproductive.
What if it took fewer clicks to find someone you'll truly click with? FindYourFaceMate.com™ is a new dating site based on scientific evidence that "likes" attract when it comes to facial features. The site uses facial recognition technology to search its "face base" of member photographs for potential partners with similar features, and thus, a greater chance for chemistry.
A picture truly is worth a thousand words, and on FYFM.com, it is a smart and efficient start to the matching process. Other sites require users to answer question after question, write a daunting personal statement, and then spend hours searching. But they leave one essential catalyst - chemistry - out of the picture.
By beginning with the very element that others have left to chance, FindYourFaceMate.com has forever shifted the paradigm for the online dating experience. "We are using technology to restore classic romance and excitement to dating in our time," explains founder Christina Bloom. "When chemistry exists from the start, two people can slowly and gradually discover whether their personal styles and values will mesh for the long term. That's a time honored courtship model that predates the internet dating phenomenon. Remember when serendipity connected two faces across a crowded room?"
Bloom recognizes that chemistry alone may not be enough to build and sustain a relationship, but cautions that it is a necessary ingredient. "We're here to give couples a running start towards finding love. Whether they click in terms of personal styles and values, and will ultimately remain compatible is up to them," she says.
"Never underestimate the power of a face," says the New Yorker, a former Wall Streeter, whose brainchild stems from personal experience and years of observation. About 20 years ago, Bloom started dating a man for whom she felt an unprecedented attraction. "I wasn't aware at first, but our facial features were so similar that we were constantly told we looked like brother and sister," she says. Then, she began to notice the same phenomenon among friends, family, and celebrity couples like Elizabeth Taylor and Richard Burton, John Lennon and Yoko Ono, and Elvis and Priscilla Presley. Bloom did extensive research, penned a book and launched a blog, and then decided to put her theory to work on behalf of singles everywhere, straight and gay. The result is FindYourFaceMate.com™.
Face matching is the avant garde of online dating and FindYourFaceMate.com is the only site that suggests matches buttressed by scientific evidence. Numerous scientific and behavioral studies from around the globe have shown that individuals are innately but unconsciously attracted to others with facial features similar to their own. For example, a 1989 study published in the Journal of Social and Personal Relationships, which involved pictures of actual couples and random pairs as a control found "that the observation of facial resemblance among couples appears to reflect a real phenomenon."
To get started, FindYourFaceMate.com users simply register, upload a photo, and answer a brief set of questions -- a process that takes only a few minutes. Once suggested face matches are returned, they can select candidates with compatible personal styles and values, and communicate safely through the site.
The site already boasts 43,000 members, and is expected to become fully operational in late summer or early fall of 2011, when the face base (database of faces) has grown enough to ensure quality matching for all members. In the meantime, the FindYourFaceMate.com team urge singles ages 18 and up to take advantage of limited time, free charter membership - a privilege they can enjoy for life or until they find that perfect match. "Tell your friends to tell their friends. This is definitely a 'more is more' concept, and as our membership multiplies, we can truly deliver on the full potential of face matching," says Bloom.
FindYourFaceMate.com will also offer a mobile application featuring location-based software allowing members to connect and find face matches while on the go. To join FindYourFaceMate.com for free now, visit www.findyourfacemate.com.
The Find Your FaceMate® Team
Christina Bloom, Founder & CEO
With FindYourFaceMate.com, Christina Bloom is pioneering a new model for finding love online, one she hopes will deliver a rewarding experience to the millions of singles frustrated by the current Internet dating scene. Christina's concept is driven by personal experience and intense observation over the years, and supported by extensive scientific research showing that passion is subconsciously ignited when potential couples share similar facial features.
She is a noted expert and blogger on the topic, and is currently developing a screenplay based on her book Finding Your Soul Mate in the Faces of Love, penned in 2002. Bloom began her career on Wall Street at the investment banking institutions of Donaldson, Lufkin & Jenrette, Bear Stearns and Oppenheimer Management Corp. She holds a B.A. in Social Sciences from Providence College, resides on New York City's Upper West side and is the mother of two young adults.
Samantha Kostmayer, Research Coordinator
Samantha Kostmayer is a writer, researcher and educator. She holds a B.A. in History and a M.A. in International Affairs, both from Columbia University, as well as a Juris Doctorate degree from The City University of New York. Samantha has worked in the field of human rights in Africa and the Middle East for many years. Currently Kostmayer is at work on a volume of short stories. She is happily married and divides her time between New York City and Syria.
Laura Cahill, Marketing Administrator
Laura Cahill is a recent graduate of Providence College where she studied History and Spanish. She is a certified ESL instructor with teaching experience abroad. She has also worked in charity fundraising and has a keen interest in fashion and travel to Spain. Laura is excited to help people find true love. New to New York City, she is currently enjoying the single life. She says, "even young people have a hard time finding love." She and several of her friends have joined FYFM and look forward to meeting their facematches.
Gordon (Chip) Sleeper, President
Gordon "Chip" Sleeper is a business strategist and marketer with more than thirty years of experience in advertising and marketing, and a founding partner of Envisage Engagement Marketing. Among many other career milestones, in 1986 he partnered with legendary art director Roy Grace and writer Diane Rothschild to found the highly respected advertising agency Grace and Rothschild. A Dartmouth College graduate, Chip resides in New York City.
John Bush, Marketing and Engagement Advisor
John Bush, a founding partner of Envisage Engagement Marketing, has a proven track record of building companies from the ground up and successfully taking them to the public markets. He previously served as President and CEO of Sona Mobile, a wireless pioneer in the financial markets, gaming and entertainment sectors. John has also held the positions of Vice President of Enterprise marketing and Chief Solutions Architect for Sprint Canada, as well as similar posts with iStar, ACC Telenterprises and Unitel/CNCP. He resides in Nobleton, Ontario with his wife and three children.
Jacob Taylor, Chief Technology Architect
A leader in providing more actionable intelligence from customer data sources, Jacob Taylor specializes in scalable algorithms and business processes, and rich customer engagement. He was previously co-founder and CTO of SugarCRM Inc., the leading global provider of open source customer relationship management (CRM) software. As the company's lead architect, he defined, managed and developed the core Sugar Suite technology. Jacob designed Sugar to be one of the best applications in the world to modify and extend with a very modular architecture, high quality coding and superior scalability. Prior to that, Jacob implemented scalable platform infrastructure and services for Sales and Service CRM applications at Epiphany. Earlier, he worked at Symantec Corp on the Norton AntiVirus product line. Jacob holds a BS in Computer Science and Engineering and an MS in Artificial Intelligence from UCLA. He resides in California with his wife and two children.
Find Your FaceMate® Logos & Imagery
The data on dating: fun facts gathered by findyourfacemate.com™
Call it the coming attraction that the online dating world has long been waiting for. FindYourFaceMate.com™ uses facial recognition technology to match partners with similar facial features, and thus the greatest chance for chemistry. Based on scientific studies showing that passion is sparked in the human brain when we see someone with facial features like our own, the site represents a radical departure from traditional dating sites that are long on questions but fall short when it comes to predicting passion. FindYourFaceMate.com is currently offering free memberships (www.findyourfacemate.com) while it builds its data base to ensure the best possible variety of matches for all. Meanwhile, its creators share some fun facts and observations on dating in our time:
The U.S. census reports that there are 95.9 million unmarried people in the U.S.; 47% male and 53% femalea.
GETTING THAT RUSH:
Psychologists at the University of Pennsylvania studied data from over 10,000 speed daters and found most people decide whether or not they're attracted to their date within three seconds of meeting.d
I'VE JUST SEEN A FACE:
Almost 2 of 3 Americans believe in love at first sight, according to a recent survey. Half of respondents reported having experienced it, and more than half of those ended up marrying the person with whom they were instantly smitten.g
LOVE COSTS, OR DOES IT?:
One Manhattan matchmaker's price begins at $20,000, with a bonus expected if a wedding results.b But fret not. FindYourFaceMate.com is currently accepting charter memberships for free.
Couples usually wait six to eight dates before they are willing to enter into an exclusive relationship.e
On average, it takes 12 to 14 dates before a couple will swap house keys.e
Studies show that before a man even speaks a word, the way he stands (whether he is slouching or not) counts for more than 80% of a woman's first impression.c
Mirroring, or echoing someone's body language, is a subtle way of conveying interest to the other person. One should avoid copying their date move for move, though!f
THE EYES HAVE IT:
Eye contact, or a "copulatory gaze," is a primary and powerful tool for attracting a potential date for both men and women. However, the meaning of various types of eye contact differs from culture to culture.d
ON THE OTHER HAND:
In American society, when a man offers his date his palm face up, he is most likely deeply attracted to her. In fact, the human brain is wired to respond to hand gestures and shapes, though the brain's response depends on the man or woman's culture and ethnicity.d
IT'S VERY CLEAR
Online is here to stay. In 2002, a Wired magazine article forecast that, "Twenty years from now, the idea that someone looking for love without looking for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.' Serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is becoming more efficient."h
FORGET "MUST LOVE DOGS"
"chemistry counts, and eventually daters must meet in person to develop a close relationship... and if a would-be-mate has everything on a check list but doesn't set a dater's heart on fire, hope for love is lost."i
a "Facts for Features: Unmarried and Single Americans Week." CensusBureau.gov. July 21, 2009. b Spindel, Janis. 2007. How to Date Men: Dating Secrets from America's Top Matchmaker. New York, NY: Penguin Group. c Zdrock, Victoria. 2008. Dr. Z on Scoring: How to Pick Up, Seduce, and Hook Up with Hot Women. New York, NY: A Fireside Book. d Santagati, Steve. 2007. The MANual. New York, NY: Crown Publishing. e Daily, Lisa. "Dating Averages: What's Your Normal?" Canoe.ca. September 18, 2009. f Naik, Anita.2004. Flirtology: Over 100 Ways to Release Your Inner Flirt. New York, NY: Penguin Books. g Naumann, E. 2001. Love at First Sight. Naperville, IL: Sourcebooks. h Wired, 10/11 i Barboza, Steven. "Digital Romance: The Business of Online Dating," The Atlanta Post, May 3, 2011